Pay-per-click, also known as PPC, is an internet advertising
strategy that allows the advertiser to pay for each click on the ad. It’s great because it allows you to
get a lot of traffic. The advertiser only pays when he gets a customer!
SEO refers to placing keywords strategically on a website to
make
it as optimized as possible based on said keywords that people are looking up when they search online.
Web
admins and content creators perform an essential practice to increase the probability of someone
visiting
their website from clicking on that site after specifically seeing it come up in the search results for
a
particular search.
Social media management is the method you employ to master your
online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing
and analyzing the content you post.